Nov 12, 2023 — Hello, it’s November 2023! Ugly sweater t-shirt season is upon us once again. Here’s a Day of the Shirt update:
Added Movitees. They have some cool movie-inspired designs that seem to be updated and added to. I also appreciated that a few folks reached out to me, in addition to the site owner, asking to list them. As always, please send me an email ([email protected]) if you ever have trouble with your order.
Removed RedBubble (for now). I’ve struggled to keep their listings updated, and I’d rather have fresh t-shirts than stale ones, so I’m removing the site. If it gets easier again, I may add RedBubble back.
Let’s step behind the curtain for a minute. My process for adding t-shirt websites is this: I’ll personally visit the website over a few weeks or even months. Then I’ll manually try sharing a few designs on Day of the Shirt and see how that goes, and then I’ll write up some automation scripts to automatically share new designs and then it’s “t-shirts go brrrrrr”. ….until something changes and breaks the automations, and then I have to fix them. And sometimes they break a lot and I’m spending a lot of time simply fixing things and that’s when I start questioning whether that website sparks joy. And here we are.
Brief Shopify thoughts. I counted again and about three-quarters of all websites listed on Day of the Shirt are hosted on Shopify. The remaining sites seem to be using their own bespoke e-commerce systems, and one more is on Squarespace. I know, I know this is metagame stuff. But if you’re thinking “gosh, I want to set up my own t-shirt website”, here’s your answer how ….though I’d still recommend you start with a marketplace like TeePublic first to see how much you like it.
That’s it, that’s the update. Enjoy your t-shirts and we’ll see what Black Friday brings us soon enough.
Sep 25, 2023 — Day of the Shirt is still going strong, but the lineup of t-shirt sites still has some change in it.
Mediocritee shut down this year, in March. It came as a surprise to me. In case you don’t follow these things (don’t worry, that’s what we do), Mediocritee was Meh.com’s t-shirt sub-site. And Meh was Woot’s founder’s second act after selling Woot (and the Shirt.Woot sub-site) to Amazon.
Anyways, Mediocritee shutting down came as a surprise because the lineup of t-shirt sites has felt fairly stable for a number of years. Without Mediocritee, we’re now tracking 27 websites.
I hope you find a t-shirt you love, and please don’t be a stranger. Reach out to me at [email protected] – Ben
Mar 1, 2021 — Hey friend. It’s been a rough year.
About a year ago I set out a vision for 2020; that vision still exists, but surviving 2020—with family, friends, and my day job—took precedence.
But I’m still here. I’m working through a backlog of new artist submissions and thinking about what to update next on Day of the Shirt.
I hope you’re doing well, all things considered. Drop me a hi! with an email to [email protected] 👋
Jan 24, 2020 — I added a new sorting option to our frontpage: “Recommended”. This will sort the latest t-shirts on our front page by how similar they are to your previously ★ Favorited t-shirts.
I’ve been using this feature for the past few weeks and enjoy seeing what floats to the top. I’ll be continuing to tweak it to improve the results. I’ve found myself rapidly switching between New, Trending and Recommended sorting options to quickly scan through the t-shirts on our front page.
Jan 13, 2020 — Welcome to Day of the Shirt’s yearly “State of the Shirt” where we look at trends in the graphic t-shirt industry and how we’re responding as the largest t-shirt aggregator on the Internet.
Here’s the condensed version
Here’s the details
Let’s start with the T-Shirt Industry.
T-shirts are hot. It’s been 9 years since I created Day of the Shirt and there are people who email me every day to say they’re delighted to discover this online community. Our most popular t-shirts of 2019 track some iconic events from popular culture.
**There is a wealth of fandom icons, maybe too many. **No singular event has topped the. Breaking Bad finale of 2013. The current “universe” style of fandom, as well as the multitude of new TV/streaming series, has led to lots of icons, but less standouts.
Customers have more shopping options. Walk into any major retailer or big box store and you’ll find a huge selection of graphic t-shirts for Star Wars, Marvel, Pokémon, Dragon Ball and more. Major retailers are competing more with online-only sites. There’s also a shift in online browsing habits. Social media platforms like Facebook, Instagram, Pinterest and Twitter are taking up greater amounts of people‘s time online and are enabling e-commerce to happen directly in their platforms. People are visiting independent websites less. The habits of regularly checking websites for new deals are declining.
The online t-shirt business is consolidating. 2018 saw the merger of RedBubble, TeePublic and BustedTees, and major changes at ShirtPunch and TeeFury.
Sites are expanding their design catalogs, and embracing digital POD (Print On Demand) over batched screen-printing to effectively offer any design, ever, printed on anything, from hoodies to aprons. Woot stopped The Reckoning designs in 2014; Threadless moved to POD in 2017 . Large sites have more designs but less differentiation with the same designs for sale at the same time across multiple sites. Sites also push larger numbers of featured designs – for example, Woot now frequently offers 10 or more “designs of the day”.
Despite broader catalogs and deals, search, curation and discovery tools have not kept pace. Searching these websites is frequently mentioned as a major source of frustration. The perception among shoppers is that overall quality is declining. We believe this is largely a result of poor curation and discovery, not the absence of amazing designs. They’re just harder to find.
On the small site side, Shopify and social media advertising are enabling artists and entrepreneurs to quickly launch sites with a small catalog and a modest budget. Shopify is the default hosting platform for t-shirt sites. Two-thirds of the sites aggregated on Day is the Shirt are powered by Shopify.
The accessibility and effectiveness of online advertising on social media platforms is driving sales. There is more online t-shirt advertising than ever before. But it’s not a level playing field. Small sites are bidding against the major sites for the same advertising eyeballs, with economies of scale favoring larger budgets. Paid advertising is becoming an ever greater cost of a t-shirt sale beyond blanks, printing and shipping.
All together this results in a frustrating situation: Artists and sites have it easier than ever to get started, but it’s harder to become self-sustaining. While nearly anyone can create a Shopify storefront or artist page on TeePublic, Threadless, or RedBubble, the hard work of marketing those t-shirts remains. As a result of changing customer behavior, that is increasingly more a function of one’s advertising budget than anything else.
We have not seen any breakout organic tactics such as SEO, search structured data (eg Google Shopping or AMP), newsletter signup popovers, mobile app, or experience development to specifically recommend. We continue to recommend fundamental customer development to help drive sales:
Now let’s talk about Day of the Shirt.
We will expand the number of sites Day of the Shirt aggregates in 2020. Last year, in 2019 we largely paused aggregating new t-shirt websites because we observed a large number of t-shirt business failures, unfulfilled orders and unhappy customers. We will unpause and begin evaluating and aggregating new sites.
We will improve discovery, search and curation on Day of the Shirt. We made several small changes in 2019 to better surface popular and trending designs. In 2020 we will continue more ambitiously to better surface trends and recommendations, and make it easier to search for specific designs and themes.
We will improve trends and reporting tools for artists and small sites. I’m frequently asked and always happy to advise artists and business people on the t-shirt industry. My advice comes from my experience running Day of the Shirt since 2010 and observing how customers respond to the hundreds of t-shirt designs that flow through our site each day. We will surface more data and trends to help inform artists and small sites of industry trends and shopping behavior. So, let us know what data you’d like to see.
Let’s wrap it up.
2020 will be a good year—though not an easy one—for t-shirt shoppers, the t-shirt industry, and Day of the Shirt 👍
Thanks for reading! I’d love to chat. Send me an email at [email protected] or tweet at @dayoftheshirt .
— Ben 👋
Day of the Shirt makes it easy to discover amazing graphic, pop-culture and fandom t-shirts by aggregating sales and designs from 40+ popular t-shirt websites. https://dayoftheshirt.com
Thank you to Angelina, Matt, Martin, Ramy from TeeTurtle , and DraculaByte .