November t-shirt update: added Movitees, removed RedBubble (for now), brief Shopify thoughts

Nov 12, 2023 — Hello, it’s November 2023! Ugly sweater t-shirt season is upon us once again. Here’s a Day of the Shirt update:

Added Movitees. They have some cool movie-inspired designs that seem to be updated and added to. I also appreciated that a few folks reached out to me, in addition to the site owner, asking to list them. As always, please send me an email ([email protected]) if you ever have trouble with your order.

Removed RedBubble (for now). I’ve struggled to keep their listings updated, and I’d rather have fresh t-shirts than stale ones, so I’m removing the site. If it gets easier again, I may add RedBubble back.

Let’s step behind the curtain for a minute. My process for adding t-shirt websites is this: I’ll personally visit the website over a few weeks or even months. Then I’ll manually try sharing a few designs on Day of the Shirt and see how that goes, and then I’ll write up some automation scripts to automatically share new designs and then it’s “t-shirts go brrrrrr”. ….until something changes and breaks the automations, and then I have to fix them. And sometimes they break a lot and I’m spending a lot of time simply fixing things and that’s when I start questioning whether that website sparks joy. And here we are.

Brief Shopify thoughts. I counted again and about three-quarters of all websites listed on Day of the Shirt are hosted on Shopify. The remaining sites seem to be using their own bespoke e-commerce systems, and one more is on Squarespace. I know, I know this is metagame stuff. But if you’re thinking “gosh, I want to set up my own t-shirt website”, here’s your answer how ….though I’d still recommend you start with a marketplace like TeePublic first to see how much you like it.

That’s it, that’s the update. Enjoy your t-shirts and we’ll see what Black Friday brings us soon enough.

State of the Shirt, 2023

Sep 25, 2023 — Day of the Shirt is still going strong, but the lineup of t-shirt sites still has some change in it.

Mediocritee shut down this year, in March. It came as a surprise to me. In case you don’t follow these things (don’t worry, that’s what we do), Mediocritee was’s t-shirt sub-site. And Meh was Woot’s founder’s second act after selling Woot (and the Shirt.Woot sub-site) to Amazon.

Anyways, Mediocritee shutting down came as a surprise because the lineup of t-shirt sites has felt fairly stable for a number of years. Without Mediocritee, we’re now tracking 27 websites.

I hope you find a t-shirt you love, and please don’t be a stranger. Reach out to me at [email protected] – Ben

2021 checking in

Mar 1, 2021 — Hey friend. It’s been a rough year.

About a year ago I set out a vision for 2020; that vision still exists, but surviving 2020—with family, friends, and my day job—took precedence.

But I’m still here. I’m working through a backlog of new artist submissions and thinking about what to update next on Day of the Shirt.

I hope you’re doing well, all things considered. Drop me a hi! with an email to [email protected] 👋

Introducing “Recommendations”

Jan 24, 2020 — I added a new sorting option to our frontpage: “Recommended”. This will sort the latest t-shirts on our front page by how similar they are to your previously ★ Favorited t-shirts.

I’ve been using this feature for the past few weeks and enjoy seeing what floats to the top. I’ll be continuing to tweak it to improve the results. I’ve found myself rapidly switching between New, Trending and Recommended sorting options to quickly scan through the t-shirts on our front page.

State of the Shirt, 2020

Jan 13, 2020 — Welcome to Day of the Shirt’s yearly “State of the Shirt” where we look at trends in the graphic t-shirt industry and how we’re responding as the largest t-shirt aggregator on the Internet.

Here’s the condensed version

  • Across the industry:
    • People have more choices than ever before, but the perception of quality has declined.
    • Artists and sites have it easier than ever to get started, but it’s harder to become self-sustaining.
  • On Day of the Shirt:
    • People can track more sales and designs; we’re improving our tools for better discovery, recommendations, and searching.
    • Artists and sites will see more data, trends and reports for popular designs and themes.

Here’s the details

Let’s start with the T-Shirt Industry.

T-shirts are hot. It’s been 9 years since I created Day of the Shirt and there are people who email me every day to say they’re delighted to discover this online community. Our most popular t-shirts of 2019 track some iconic events from popular culture.

**There is a wealth of fandom icons, maybe too many. **No singular event has topped the. Breaking Bad finale of 2013. The current “universe” style of fandom, as well as the multitude of new TV/streaming series, has led to lots of icons, but less standouts.

Customers have more shopping options. Walk into any major retailer or big box store and you’ll find a huge selection of graphic t-shirts for Star Wars, Marvel, Pokémon, Dragon Ball and more. Major retailers are competing more with online-only sites. There’s also a shift in online browsing habits. Social media platforms like Facebook, Instagram, Pinterest and Twitter are taking up greater amounts of people‘s time online and are enabling e-commerce to happen directly in their platforms. People are visiting independent websites less. The habits of regularly checking websites for new deals are declining.

The online t-shirt business is consolidating. 2018 saw the merger of RedBubble, TeePublic and BustedTees, and major changes at ShirtPunch and TeeFury.

Sites are expanding their design catalogs, and embracing digital POD (Print On Demand) over batched screen-printing to effectively offer any design, ever, printed on anything, from hoodies to aprons. Woot stopped The Reckoning designs in 2014; Threadless moved to POD in 2017 . Large sites have more designs but less differentiation with the same designs for sale at the same time across multiple sites. Sites also push larger numbers of featured designs – for example, Woot now frequently offers 10 or more “designs of the day”.

Despite broader catalogs and deals, search, curation and discovery tools have not kept pace. Searching these websites is frequently mentioned as a major source of frustration. The perception among shoppers is that overall quality is declining. We believe this is largely a result of poor curation and discovery, not the absence of amazing designs. They’re just harder to find.

On the small site side, Shopify and social media advertising are enabling artists and entrepreneurs to quickly launch sites with a small catalog and a modest budget. Shopify is the default hosting platform for t-shirt sites. Two-thirds of the sites aggregated on Day is the Shirt are powered by Shopify.

The accessibility and effectiveness of online advertising on social media platforms is driving sales. There is more online t-shirt advertising than ever before. But it’s not a level playing field. Small sites are bidding against the major sites for the same advertising eyeballs, with economies of scale favoring larger budgets. Paid advertising is becoming an ever greater cost of a t-shirt sale beyond blanks, printing and shipping.

All together this results in a frustrating situation: Artists and sites have it easier than ever to get started, but it’s harder to become self-sustaining. While nearly anyone can create a Shopify storefront or artist page on TeePublic, Threadless, or RedBubble, the hard work of marketing those t-shirts remains. As a result of changing customer behavior, that is increasingly more a function of one’s advertising budget than anything else.

We have not seen any breakout organic tactics such as SEO, search structured data (eg Google Shopping or AMP), newsletter signup popovers, mobile app, or experience development to specifically recommend. We continue to recommend fundamental customer development to help drive sales:

  • Creating unique and identifiable designs (shout out to TeeTurtle and The Yetee
  • Developing an audience through online communities, social media, and email newsletters
  • A streamlined checkout process and robust order-status notifications
  • Visible and responsive customer support
  • Relevant customer follow-up and appreciation, segmenting engaged shoppers from old or inactive contacts

Now let’s talk about Day of the Shirt.

We will expand the number of sites Day of the Shirt aggregates in 2020. Last year, in 2019 we largely paused aggregating new t-shirt websites because we observed a large number of t-shirt business failures, unfulfilled orders and unhappy customers. We will unpause and begin evaluating and aggregating new sites.

We will improve discovery, search and curation on Day of the Shirt. We made several small changes in 2019 to better surface popular and trending designs. In 2020 we will continue more ambitiously to better surface trends and recommendations, and make it easier to search for specific designs and themes.

We will improve trends and reporting tools for artists and small sites. I’m frequently asked and always happy to advise artists and business people on the t-shirt industry. My advice comes from my experience running Day of the Shirt since 2010 and observing how customers respond to the hundreds of t-shirt designs that flow through our site each day. We will surface more data and trends to help inform artists and small sites of industry trends and shopping behavior. So, let us know what data you’d like to see.

Let’s wrap it up.

2020 will be a good year—though not an easy one—for t-shirt shoppers, the t-shirt industry, and Day of the Shirt 👍

Thanks for reading! I’d love to chat. Send me an email at [email protected] or tweet at @dayoftheshirt .

— Ben 👋

Day of the Shirt makes it easy to discover amazing graphic, pop-culture and fandom t-shirts by aggregating sales and designs from 40+ popular t-shirt websites.

Thank you to Angelina, Matt, Martin, Ramy from TeeTurtle , and DraculaByte .

The most popular t-shirts of 2019

Dec 31, 2019 — To close out the year I pulled the most popular t-shirt designs of 2019.


A mashup of Joy Division’s iconic album cover with Pokemon was January’s most popular t-shirt.


I’d prefer not to hike outside anywhere near Cthulhu, especially not in February.


Fierce and cute.


Spoiler alert.


Maybe if these movies were as non-threateningly cute as this t-shirt, my parents would have allowed me to watch more of them.


Looks official to me.


That Dragonball hair is intense.


Ok, I was allowed to watch this in the 1980s


Good advice.


2019 had a lot of nostalgia for times that weren’t 2019.


It look 11 months for a genuinely unique cultural experience: Baby Yoda.


Have a happy New Year too!

Find us on Instagram and Pinterest

Jun 16, 2019 — You can now follow Day of the Shirt’s t-shirt deals on Instagram and Pinterest:

Black Friday T-shirt Sales for 2018

Nov 23, 2018 — We’ve gathered another huge list of t-shirt sales for Black Friday at the top of Day of the Shirt. Many sales go through the weekend with fresh sales happening on Cyber Monday too, so keep checking the website. Here’s what’s on sale right now:

  • Design by Humans: Save 20% site-wide and free worldwide shipping with coupon code: BFCM.
  • NeatoShop: All t-shirts up to 20% off.
  • Once Upon a Tee: 20% off everything with coupon code BF2018.
  • OtherTees: All shop t-shirts on sale from 20% to 40% off.
  • Pop-Up Tee: 33% off anything and everything with coupon code: BlackFriday2018.
  • RedBubble: Take 20% off site-wide with coupon code BLACK20.
  • Ript: Get $8 off non-daily graphic tees, designs, and more.
  • Shirt Battle: Save 30% off all t-shirts with coupon code: DarksideFriday.
  • Snappy Kid: Get 15% off all t-shirts and baby onesies.
  • Tee Gravy: $10 grab bags and always free shipping.
  • TeePublic: Black Friday Sale with $14 t-shirts.
  • TeeTee: 30% discount on everything using the coupon code: THURSDAY.
  • Textual Tees: Black Friday Sale with coupon code: BLACKCYBER.
  • Threadless: Save 50% off everything!

How to buy a t-shirt when all you have is a picture

Jan 14, 2018 — We get frequent requests for help finding a t-shirt someone saw in their Facebook feed or out on the streets. I love to help. Here’s what I do when all I have is an image of a t-shirt.

There are two types of pictures I’ll be asked to look up:

  • A “design” picture, similar to what we feature on Day of the Shirt, that someone downloaded from social media feed or website.
  • An “action” shot in the wild of someone wearing the shirt or resting in a dresser.

What I want to do is match up that image with a site or artist shop where it’s being sold.

Using Google Image Search to match up the design

I’ll start by using Google Image Search. A little known feature is that you can drag-and-drop an image from your computer and Google Image Search will find similar images and the original website where they’re hosted.

This works great for “design” images, less so for “action” shots. I’ll crop down action shots to just the design so Google Image Search is matching on the part I care about (the shirt) and not the parts I don’t (the bedspread it’s lying on). It can be an inexact art; for example, Google hasn’t optimized for identifying whether a sword is from Kingdom Hearts, Final Fantasy, Zelda, or Lord of the Rings.

If I can find a matching image, I’ll click through Google Image Search to the website. If it’s for sale, I’m golden.

Searching for the artist’s shop

If the shirt isn’t for sale any more, now I’m making note of the t-shirt name and artist. I’ll check RedBubble and TeePublic, and if the artist doesn’t have a store at either I’ll Google “ t-shirt shop”.

99% of the time, I’ll find the artist’s shop. Sometimes that particular design isn’t for sale; often because it’s exclusive. I’ll message the artist to find out if they’ll be selling it again soon.

That’s what we do at Day of the Shirt to search out a design. Do you have a t-Shirt trick? Email us at [email protected] or tweet us.

Top 10-ish Pop Culture T-Shirts of 2017

Dec 28, 2017 — 2017 is nearly over and, wow, these holiday naps have been well-earned. We’ve all survived this year and are gearing up for 2018, so check out some of the most popular t-shirts analyzed from more than 40,000 daily t-shirt deals and hundreds of thousands of clicks and taps.

Top T-Shirts of 2017

Top ten t-shirts: 10 to 8

10. OH HI SANTA on Pop Up Tee captures both the worst movie of all time and the 10th most popular t-shirt.

9. Glossary by A Tarrisse on Threadless is your shirt if laundry tags on clothing are difficult to understand.

8. Strange BFF on Pop Up Tee lines up well because friends don’t lie.

Top ten t-shirts: 7 to 5

7. Mystery Shirt on PopVulture ranked high on the list even though we don’t know what the design is.

6. Strange Quest 1983 by stevenlefcourt on RIPT masterfully captures the show’s 2nd season.

5. I Hate Your Child by BryanKremkau on BustedTees shows that frustration that can only be spelled out on the fridge.

Top ten t-shirts: 4 to 2

4. Sithonia by AtomicRocket on RIPT feaures one of the best albums of all time + Star Wars ™ , together at last.

3. Strange Awakening by Ovian on RIPT pits Kylo Ren and 11 in a duel across space and time. We’re rooting for 11 here.

2. My First Knife Fight by StevenRhodes on BustedTees combines that “Boys Life” vibe with some PG-13 violence. What could go wrong?

Top ten t-shirts: #1

1. Rey Pin Up by Andrew Tarusov on Shirt Battle shows that Star Wars ™ continues to reign supreme. This shirt was the most popular design in 2017. If you’re curious, there’s a pinup Darth Vader and it ranked 48th.

Top Collection

Top t-shirt collection of 2017

T-Shirt collections continue to be popular so we’re separating them out from individual designs. We found the TeeFury Exclusives Collection to be the most popular collection of 2017.

Honorable Mention

Honorable mention

This Reversible Octopus and Reversible Cat plush toys at TeeTurtle garnered some attention in 2017. Making a note for our kitties at home.

It’s almost 2018…

Resolving to find the best t-shirts first? Customize which sales you see, save your favorites, and get access to special coupons first all by creating an account on Day of the Shirt.

The story behind Day of the Shirt’s Black Friday / Cyber Monday sale list

Nov 23, 2017 — Over the next week we’re posting more than 40 different sales covering pre-Black Friday, Black Friday, and Cyber Monday. That’s everything from nearly-free mystery 🎁 shirts to 50% off sitewide coupons. Most only run a day or three, but I started collecting them months ago.

Several years ago, posting holiday sales was a manual affair. I’d make a spreadsheet of the dozen or so websites we followed. I’d code up the list in HTML, stay up till midnight (no joke) 👨🏻‍💻 and press “upload” at 12:01 AM Friday. Edits would be made directly to the website over the next few days. Same deal for the newsletter templates too.

As we added more and more t-shirt websites, and they added more and more sales 🗣(“pre- pre-Black Friday”) 🎅 the spreadsheet and updates got more and more crazy and I was spending less and less time with family 😩 during the week.

Last year I helped myself by integrating the sales into the website’s content management system. That way I could schedule individual sales with start- and end- dates, and queue them up 💪 long before the holidays kick off.

This year we started reaching out to our now huge list of t-shirt websites in October. As they finalized their sales, we scheduled them out and now the website robots 🤖are handling it.

…which freed me up to write this story.

A new day, a new and improved iOS app

Sep 17, 2017 — Hey all! We’ve been hard at work over the summer building and launching a new iOS app that just landed in the Apple App Store. Behold, Day of the Shirt 2.0, new and improved and – as always – free to download. Now you can browse and find your favorite shirts. Fast.

Our app boasts a new interface that’s flat, modern, and ready to enjoy.

Swipe left or right to browse shirt designs up close, view artist and merchant details, and see the price all in the same view.

Find the same great deals in the app as on our website, and sort shirts by merchant, the lowest price, or by how new the listing is.

Got questions or feedback? We’d love to hear from you. Drop us a line [email protected] or, heck, leave us a review in the App Store.

Getting more emotional (and explanatory)

Jul 3, 2017 — We’re adding more color and emotion to Day of the Shirt. Looking at our front page with fresh eyes, we realized it didn’t really reflect how excited we are about t-shirt sales. (We’re really excited about t-shirt sales.) So we’re fixing that.

You’ll notice better usage of color and emoji. We’re also integrating feedback to better explain what Day of the Shirt does (collects t-shirt sales), and how to benefit most (check every day for new designs). This may seem obvious to longtime users (us included!) but not so obvious to new visitors. Everyone benefits from more obvious features and wayfinding 🎉

Drawing a line for new t-shirts

Apr 23, 2017 — We improved our front page by adding a line to separate the newest daily t-shirts from older multi-day and weekly sales. We kept it subtle but made it easier to quickly browse the latest t-shirts.

Any designs above the gray-bubbled “Todays Shirts” line were posted less than 24 hours ago. We add 30 to 50 new t-shirts a day (whew!); a little orientation and wayfinding make it even easier to discover a great shirt today.

New feature: Receive today's t-shirt sales via email

Jan 17, 2017 — We’ve launched a new feature for users of Day of the Shirt: a daily email of t-shirt sales. Never miss out on today’s t-shirt sales again.

In your account on Day of the Shirt, you now have the option to subscribe to a daily list of sales and/or a weekly rollup of insights and trends. By subscribing to the daily email, you’ll receive the list of today’s sales customized according to your filters.

This email feature is a great way to stay up-to-date with the latest sales. Just like our website, the email is comprehensive yet quick to scroll (or swipe) through. With so many new designs for sale each day, getting them into your inbox helps make sure you don’t miss anything.

Top 10 Pop Culture T-Shirts of 2016

Dec 27, 2016 — Day of the Shirt collects daily and weekly t-shirt sales from across the Internet and aggregates them all in one place. We dug into our activity stats to find the most popular pop culture t-shirts of this year. No click bait or listicles. Just shirts. Here they are.

Top T-Shirts of 2016

Top ten t-shirts: 10 to 8

10. Overnight Party by Once Upon a Tee: huddled around their gaming setup and snacks, the women of Overwatch have a slumber party.

9. In Memoriam by Graja at Threadless: a spoiler for Game of Thrones, though by now we expect everyone to die. George R. R. Martin himself said he’d directed 2016.

8. Pokehouse by Naolito at Pop-Up Tee: this Pokémon Go + Peanuts mashup evokes the feeling of capturing Zubats and Squirtles all day.

Top ten t-shirts: 7 to 5

7. Computer Repair Patch by WeirdNeighbor at Tee11: a classic tee with the emblem from the USA Network show Mr. Robot.

6. Feminist Agenda T-Shirt by Karen Hallion at TeePublic: the past, present, and future is female. We’d like to take a moment here to remember Carrie Fischer, portrayed on the shirt as Princess Leia.

5. Delete your account by 6 Dollar Shirts: no sentence captures 2016 more.

Top ten t-shirts: 4 to 2

4. Villains Shadows by Jalopdesign at Pop-Up Tee: Batman villain t-shirts are more popular than Batman.

3. Team Mystic by Once Upon a Tee: this was one of the first Pokémon Go designs we saw, and this design continues to beat out Valor and Instinct in popularity.

2. Founding Chargers by Tom Galla at Blipshift: we were surprised to find this Benjamin Franklin + car intake and exhaust cycle mashup to be so popular.

Top ten t-shirts: #1

1. Turnabout Christmas by Nina Matsumoto at The Yetee: bookending our list with another video game theme, this Phoenix Wright: Ace Attorney holiday sweatshirt is the most popular design of 2016.

Top Collection

T-shirt packs and collections are becoming more and more popular, so this year we decided to separate them from the single designs featured above. By far we found the most popular collection to be TeeFury’s Strong Females Collection.

Top t-shirt collection of 2016

Honorable Mention

2016 Dumpster Fire by 6 Dollar Shirts didn’t win 2016 based on our stats, but this design sure captured the experience for us. That’s why it’s displayed at top of this post.

A New Hope (for 2017)

Have a New Year’s Resolution to find the best t-shirts before your friends do? Customize which sales you see, get access to special coupons, and track your favorite shirts all by creating an account on Day of the Shirt.

Favorite and bookmark your favorite designs

Dec 6, 2016 — Today I’m really excited to officially announce a new feature for users of Day of the Shirt: Favorites. Favoriting allows you to bookmark designs, ensuring you can’t lose track of them even when their sale ends and they drop off our front page.

Any t-shirt design featured on Day of the Shirt can be added to your collection of favorites. Click the ☆-star on the design to favorite that t-shirt. Visiting your Account page will show all designs you’ve favorited, even if they’re no longer for sale. This feature is available for users who have registered and signed into their account.

I built the Favorites feature to help me save the designs I love for later. I’ll also sometimes get messages from users of Day of the Shirt searching for a design they saw last week but dropped off our front page. The ability to favorite and bookmark a t-shirt sale makes that experience better.

– Ben

Updates to t-shirt merchant filters/customization

Sep 13, 2016 — I made it easier to decide what merchants to filter from the front page of Day of the Shirt. The list of merchants to show/hide now includes each merchant’s location, price and shipping information.

You can change visibility settings by clicking on your Username in the top navigation, clicking Account settings in the dropdown, then clicking the Merchant visibility tab. Or by visiting this link.

Going forward, I received a lot of feedback and interest for deeper category/thematic filtering and the ability to bookmark/favorite designs for later. I’m working on that now 👌

I also added a new Frequently Asked Questions page, too.

Announcing personal accounts and t-shirt sale visibility settings

Aug 21, 2016Accounts let you personalize the merchants and t-shirt sales you see on Day of the Shirt.

Day of the Shirt now allows you to create a personal account on our website. By signing up for an account and signing in, you can choose which t-shirt websites you see on the front page.

More than 50 daily and weekly t-shirt sale websites are listed on Day of the Shirt. With an account you can now track only the sales that interest you. Not every t-shirt sale is for everyone: the merchant may not ship to your country, or their price may be more than you’re willing to pay, or you just don’t need another Doctor Who t-shirt, ever.

By creating an account you can select the t-shirt sales you want to see and uncheck the sales you don’t. Then, anytime you’re logged into your account you’ll see the t-shirt sales that interest you.

To personalize your front page, start by clicking Sign up, completing the new account form and confirming your email address. Then visit your Account settings and click Merchant visibility. You’ll see a list of all the merchants we feature; you can uncheck any merchants you want to hide and click the Save merchant settings button. Done! Anytime you close your browser or open our website on another device, you’ll need to Sign in to your account again.

We’ve been beta-testing the new feature with great results. One of our visitors wrote “So I just signed up, got my confirmation e-mail quickly; all of that was a breeze, and the checklist to hide stuff is super simple.” Another visitor simply said “I love the feature.”

Create an account right now on Day of the Shirt and begin customizing your list of daily t-shirt sales.

– Ben

P.S. We ❤️ your feedback! Have ideas for how to improve this feature or further personalize your account? Please let us know. Tweet us at @dayoftheshirt or email us at [email protected].

Discover trending designs and other t-shirt insights

Jul 10, 2016 — When we changed the default sorting of t-shirts last month, we asked for feedback and ideas for further refinement. One suggestion we received:

Sort by popularity (of t-shirt, not its website)

… and we did it: you can now sort the designs on the front page of Day of the Shirt by which t-shirt designs are trending right now.

Then we went a step farther to create a new page that digs deeper into t-shirt stats. It’s called “Insights” and analyzes the activity around each designs and t-shirt sales we share:

  • Today’s trending shirts: the same algorithm as used on our front page, this weights recent activity more heavily than older activity. We used a similar algorithm to Reddit.
  • Most popular shirts of the last 7 days: The most popular shirt for each of the previous 7 days
  • Popular merchants last week: Aggregating activity across a merchant, this ranks merchants by the popularity of their designs. The arrows next to it shows how the merchant moved up or down in the rankings versus the previous week.
  • All time most popular shirts: These shirts are the all-time most popular designs and sales shared on Day of the Shirt.

It’s been a lot of fun digging into the data and creating interesting analyses. If you have any feedback or ideas for further discovering great t-shirt sales, let us know! Email us at [email protected] or tweet us at @dayoftheshirt.

The newest t-shirt sales come first: monthly update for May, 2016

Jun 18, 2016 — During the month of May we overhauled what t-shirts you see first on Day of the Shirt: we now default to showing the newest t-shirt designs first. We’ll think you’ll like this change to the default ordering and here’s why:

The previous default, displaying Popular Merchants first, was optimized for new visitors who had never been to Day of the Shirt before, orienting them by showing websites they may already be familiar with.

But once you start using Day of the Shirt regularly, visiting us every day (if not multiple times a day), you’re most likely looking for new designs and sales you’ve never seen before. This matched the feedback we regularly receive: people didn’t like scrolling through t-shirts they had already seen.

Day of the Shirt always has the option to re-order t-shirts: ordering them by Popular Merchants (the previous default), Newest, and by Price. But when we looked at our analytics 78% of visitors never changed the default ordering. This means most of our users were not having what we believe is the best experience.

So… we changed our default to display the newest designs first.

And then we asked for more feedback: 82% of respondents agreed with us that they’d like to see the newest t-shirts listed first. We also received a lot of great suggestions for how to further improve the t-shirt discovery experience, which I’m eager to get started on.

This change really made the month of May great for us, especially when received feedback like this:

Honestly you guys are doing an awesome job getting all these shirts together. Keep it up 👍 😁

Thanks everybody and we hope we can continue improving the daily t-shirt discovery experience.

Monthly update for April, 2016

May 3, 2016 — I have to admit I was a bit distracted in April…

Releasing an Android App!

Our new Android App is awesome. The development was done by DominikTV, who did an amazing job. There will be a longer write-up on the app soon, but I’ve been busy emailing everyone who ever contacted us asking for an Android App to say here it is.

In addition to the Android app, I made some invisible improvements to help our SEO i.e. help t-shirt buyers find Day of the Shirt.

How can we make your t-shirt shopping experience better? Email us at [email protected] or tweet us at @dayoftheshirt._

Monthly update for March, 2016

Apr 6, 2016Having fallen behind on the weekly updates, I’ve moved to doing a monthly update.

You may have noticed that shirts on our front-page seem slightly… fresher. We’re experimenting with removing designs that are older than 5 days from our front-page, even if they’re still on for sale on the merchant’s website. After getting feedback from more than a few people along the lines of “I’ve scrolled past the same shirt all month” we decided to take action by hiding older sales. I expect to do more experiments like this to make the t-shirt discovery experience better.

Otherwise, March was a relatively quiet month of keeping all the plates spinning: Pampling, Pop-Up-Tees, SnappyKid and Othertees all updated their websites, necessitating updating our scripts for Day of the Shirt. I also made our internal scripts more reliable by having them retry if they encounter a network error when fetching a new t-shirt design.

Have experiment ideas for improving t-shirt browsing on Day of the Shirt? Email us at [email protected] or tweet us at @dayoftheshirt.

Another Fine to Zebra Tees: memories of t-shirt websites past and gone

Feb 16, 2016 — There are a lot daily pop-culture t-shirt websites. We should know: Day of the Shirt is tracking 45 of them right now, as you read this. But, not all of them last forever. We went on a dinosaur hunt though our archives and discovered 19 t-shirt websites that had gone extinct. Perhaps you remember them:

Another Fine Tee, Arteesel, Blue Box Tees, Comic Strip Tees, Companion Tees, Cosmos Tees, Gimmick Tees, Goodjoe, Limiteed, MuzikShirt, Nowhere Bad, SpookyTees, Tee-1000, TeeRaiders, Timey Wimey Tees, Tshirt Fight, Ubertee, Weekly Shirts, and Zebra Tees.

More than just a shirt

These websites didn’t just sell pop-culture designs, many had a unique hook. Goodjoe focused on community and volunteerism. Comic Strip Tees printed a monthly comic. MuzikShirt focused on music and audio paraphernalia. Zebra Shirts printed every design in black and white. SpookyTees were, well, spooky with a Halloween horror theme all year round. And you can probably pick out the websites dedicated to Doctor Who (hint: there are more than one). And T-Shirt Fight posted 2 designs and let buyers choose the winner.

Victims of success

So what happened? We can’t say for certain, but sometimes it’s too much of a good thing. For a small 2-3 person company, their most valuable commodity is time. And that time has to be divided into several different areas, such as finding artists, ordering materials and blank t-shirts, printing, shipping and fulfillment, customer service, marketing, and, of course, updating the website itself.

An unexpected flood of orders can actually be bad for business: not having enough blanks in stock may cause printing and fulfillment delays; even a tiny percentage of packages lost in transit results in a big absolute number. And when customer service gets overloaded, unhappy buyers take to social media and initiate expensive charge-backs. Even after things recover and customers receive their orders, it can be enough to throw in the towel.

T-shirts are for forever

T-shirts are a durable commodity and all of us fans are what keep these small businesses around the world designing, printing and shipping t-shirts every day. While running a design and production shop can be daunting (and rightly so) we take solace that T-shirts and their designs can live on in our closets and dressers long after the website stops loading. After all, that’s what keeps us coming back for more.

Do you have a story about a t-shirt or website that’s long gone? We’d love to hear it. Email us at [email protected] or tweet us at @dayoftheshirt.

Weekly update for February 14, 2015

Feb 16, 2016 — It’s Valentines Day so I’ll be keeping this update even briefer than last week:

  • Some not-t-shirt items were erroneously showing up on the front page. I booted them with better filtering.
  • The Twitter feed no longer uses for URL shortening. This is 2015 and Twitter can shorten its own URLs.
  • I worked on a feature article to be published soon so these weekly updates are less lonely.

Are you spending today with a loved one instead of obsessing over t-shirts? Don’t let this post interrupt you, but please tell us tomorrow how we can improve Day of the Shirt. Email us at [email protected] or tweet us at @dayoftheshirt.

Weekly update for February 7, 2016

Feb 12, 2016 — This week I focused on moving our Android App towards the finish line. I’m so excited but there are a million little things to do before we can release it. Also…

Visual bug squashing

When I cleaned up our website templates a few weeks ago, I introduced some bugs that have now been squashed. There was some missing spaces on the front-page cards. Also, the zoomed-modal had some really bad spacing/alignment of the title and image. Squished.

Thanks for eagerly expecting our Android app and bearing through the bugs this week!

Weekly update for January 30, 2016

Feb 1, 2016 — One month into the new year and I’ve already done something that embarrasses me.


I accidentally deleted a lot of old shirt sales; about 20,000 of them. This doesn’t really affect much because Day of the Shirt is about today, but it’s the matter of “accidentally” that concerns me. The deletions were an unexpected side effect of cleaning up some other code. I could still restore the deleted sales from backups, but I realized there was a lot of other cleanup that’s much easier to do now that I don’t have a huge pile of old sales lying around.

An early Spring cleaning

To make lemonade from lemons, I also did some intentional cleaning and removed 25 old t-shirt websites that were still in our database but no longer exist on the Internet. I’m planning to write a blog post in remembrance those old t-shirt websites.

Punctuation tweaks

When writing last week’s update, I realized that my triple-hyphen wasn’t automatically being turned into an M-Dash. So I updated the formatting (I use Markdown) to also convert special characters.

What is your biggest t-shirt-related mistake? Maybe it’ll make me feel better. Email us at [email protected] or tweet us at @dayoftheshirt.

Weekly update for January 24, 2016

Jan 25, 2016 — This will be a brief one with many small changes.

Shirt “card”, “promotion”, and News tweaks

Nothing should look visually different, but I rewrote the HTML+CSS for displaying shirts on our front-page. Shirt permalink pages—where you go when you click the “info” link—have been rewritten too. The code is cleaner now and definitely more maintainable and flexible for future changes.

Last week I noted the choice of a new set of words to describe on sale as “promoted”. I spent more time rewriting things to be consistent.

In regards to this “News” section, I made the column of text wider because I found the previous narrow column difficult to read.

Sale listing fixes

We had some issues updating sales from Tee No Evil and ShirtPunch. Those issues have been addressed.

Do you have ideas for tweaking Day of the Shirt better? Email us at [email protected] or tweet us at @dayoftheshirt.

Weekly update for January 17, 2016

Jan 17, 2016 — I started the week by doodling on a neon-green sticky-note a list of things I wanted to do this week. I accomplished half of them. This is that half:

RSS goes back to the future

Three years ago, Day of the Shirt added a RSS feed that simply listed the day’s t-shirt sales with a thumbnail of the design. It was simple but required a lot of scrolling to see all the designs. A year ago, I spent a lot of time creating a grid of thumbnails that could be embedded in the RSS feed to require a lot less scrolling to see all the designs. Each thumbnail in the grid had a small number in the corner and below the grid was a numbered list of links to buy the design. It was clever, but after using it for a while many subscribers pointed out that it still required scrolling up and down to cross-reference the designs. So I undid it. This week, Day of the Shirt’s RSS feed returns to a simple list of clickable thumbnails.

Facebook sharing gets better

When you share a Day of the Shirt page on Facebook, they scan the page for the page’s title, description and thumbnail. Facebook does this so they can show a preview of the link you’re sharing. We can hint certain parts of the page to make it easier for Facebook to find what it’s looking for. We’ve always had the hinting, but it turns out we could hint even more. So we did.

Naming things is hard

There is a saying that “naming things” is one of the only two hard problems in Computer Science. I’ve struggled to find a good word that can cover the various grammatical forms of “on sale” for our internal database columns and functions. For the past 5 years, I’ve used “today”, but “today” can get confusing when you need a past participle (“todayed”?) or negation (“untoday”?). So this week I chose a new word: “promoted”. It has plenty of forms like “promote”, “unpromote”, “promotes”, etc. It probably won’t ever appear on the front-end of Day of the Shirt, but adopting a more flexible word has helped clean up a lot of oddly named code.

What do you think of the old-is-new RSS Feed? Do you know a better word than “promoted”? Send us your suggestions at [email protected] or by tweeting us at @dayoftheshirt. And definitely share Day of the Shirt with your friends on Facebook.

Weekly update for January 10, 2016

Jan 10, 2016 — This week was filled with maintenance and a bit of writing.

Code tweaks and clean up

Even though it’s not visible on the website, I did a lot of housekeeping behind the scenes on the website code: fixing inconsistencies and streamlining the code. Code can get a bit messy when developing new features and it’s smart to revisit it with fresh eyes. Reworking the code makes it simpler to understand thus making it easier to modify in the future when developing new features.

I also fixed the t-shirt collection code for Pampling after they tweaked their own website design.

New “About Us” page

I find that many of the emails I receive contain the same questions or comments. So I created an About page that should answer some of those common questions. That page will also serve as a starting point for adding more information and color to in the future.

Please check out our new About page and send us an email if you’re still left wondering about anything on Day of the Shirt.

Weekly update for January 3, 2016

Jan 3, 2016 — As mentioned in our New Years post, we’re experimenting with new tools for better shopper support and feedback. To invite feedback, we’d like to provide more insight into what we do here at Day of the Shirt. So we’re committing to posting a weekly update about what we’ve done to make Day of the Shirt better.

Updated t-shirt scripts

When t-shirt merchants change their website layout, we have to change our scripts that keep Day of the Shirt updated. Otherwise we might show the wrong design, price or sale. Over the past week we’ve fixed our scripts for Qwertee, Olyfant, and The Yetee.

Tweaked our website design

We increased the base font-size from 14px to 16px to make reading easier on the eyes. Also, we added a light-gray background to the “zoom” and “info” buttons that overlay t-shirt designs; this makes those buttons visually distinctive on white backgrounds. Lastly, we discovered that the website footer would sometimes float in the middle of the web-browser; it shouldn’t anymore.

Corrected an absence of new Star Wars characters

Alert shopper Amanda let us know that while there were plenty of designs featuring classic Star Wars characters, there weren’t any designs with new characters from The Force Awakens. Fortunately, some were found on TeePublic.

If you discover something missing or needing improvement, please let us know: [email protected]

Happy 2016 from Day of the Shirt

Jan 3, 2016 — Happy New Years from Day of the Shirt! It was a big year for growth in 2015 and we’re looking forward to a t-shirt filled 2016. Here’s a quick review of the past and teasers of the future:

Last year Day of the Shirt grew a lot. We added many new t-shirt merchants (now featuring 64 daily/weekly t-shirt sales), and received a lot of new website visitors. On the bad side, we’ve had a few website outages, and stale sales and coupons which we fix as quick as possible (thank you if you’ve emailed us about problems). But back to good, I’ve spent a lot of time making adjustments and improving the accuracy and reliability of our sales and coupons. We’ve also been experimenting with new tools for better shopper support and feedback.

Now towards 2016! We’ll continue making tweaks to the website, email newsletter, and RSS feeds. I’m working on new features to customize and filter the list of t-shirt sales: find what you want and ignore what you don’t. More merchants now have flash-sales and coupons and we’ll be raising visibility on those so you always find the best deal. Lastly, we haven’t forgotten about the mobile app(s), so expect great things on that front too.

As always, we’d love to hear from you. Email us at [email protected]

Thank you for being part of Day of the Shirt this year and beyond.

Ben and Angelina

The Day of the Shirt Team