We improved our front page by adding a line to separate the newest daily t-shirts from older multi-day and weekly sales. We kept it subtle but made it easier to quickly browse the latest t-shirts.
Any designs above the gray-bubbled “Todays Shirts” line were posted less than 24 hours ago. We add 30 to 50 new t-shirts a day (whew!); a little orientation and wayfinding make it even easier to discover a great shirt today.