Getting more emotional (and explanatory)

Jul 3, 2017 — We’re adding more color and emotion to Day of the Shirt. Looking at our front page with fresh eyes, we realized it didn’t really reflect how excited we are about t-shirt sales. (We’re really excited about t-shirt sales.) So we’re fixing that.

You’ll notice better usage of color and emoji. We’re also integrating feedback to better explain what Day of the Shirt does (collects t-shirt sales), and how to benefit most (check every day for new designs). This may seem obvious to longtime users (us included!) but not so obvious to new visitors. Everyone benefits from more obvious features and wayfinding 🎉